Things You Should Ghost Reel
A things-you-should-ghost reel holds up one bad habit per cut. Use your niche's real red flags, one per card.
A things-you-should-ghost reel is a list of habits, myths, or red flags, one per cut, often with a sheet-ghost costume because of the Halloween timing in October 2026. The costume is optional. The list is the reel. Each card names one thing the viewer should stop doing in your niche.
One flag per cut
"Ghost the vague brief" is one card. Do not add three sub-points on the same card. The cut is the punctuation. Four cards, four seconds each, is a complete reel.
Write flags your customer has
A med spa and a plumber do not ghost the same things. If the line could sit on any account, it is too broad to save.
Keep it brand-safe
Name the behaviour, not a person. A costume can be silly. A caption that targets a customer by name is not this format.
A worked example
A bookkeeper in a plain sheet, four cards: "Ghost the shoebox of receipts." "Ghost the mixed personal card." "Ghost the March invoice in June." "Ghost the 'I'll remember.'" Last card: "Send the folder Friday."
Before you post
- Each card is one flag.
- The flags belong to your niche.
- Nobody is named.
Where Scro fits
Scro's explainer path can show one flag per beat on a whiteboard or paper-cutout, with a title up front. You approve the stills, then export 9:16. The ghost costume is optional if the cards are clear.
List the red flags. Finished samples are on the examples page.
Related: WTF Is Reel for a Brand.