Disclose an AI Voiceover on a Reel
Disclose an AI voiceover when it sounds like a real person. Say so with the platform label, not with a joke in the comments.
Disclose an AI voiceover on a reel when the voice is realistic enough that someone could think a person performed it. Instagram asks for a label on realistic-sounding audio that was generated or altered. A caption wink is not the label. Add the label at upload. Your own recorded voice does not need to pretend it is synthetic.
Realistic clone, label
If you cloned a cadence and the host is mouthing it, label it. If you recorded the take yourself, you are not in this case. Do not label real audio just in case, and do not hide a clone.
Cartoon does not cancel the voice
Drawings can be unlabeled as video while a realistic voice on top still needs the audio label. Decide them separately.
Do not fake a speaker
A synthetic voice must not be presented as a specific real customer or guest. Disclosure does not fix impersonation.
A worked example
Cloned voice on a locked host. Label on before publish. Caption talks about the offer. It does not say a customer recorded the line.
Before you post
- You know if the take was cloned.
- The platform label is on for a realistic clone.
- The caption does not invent a speaker.
Where Scro fits
Scro can use your real recording or a clone in 21 languages. Use the recording when you can. When you use the clone on a realistic reel, label the upload. Captions still match the words.
Disclose the realistic voice. Finished samples are on the examples page.
Related: Product Demo Reel in 20 Seconds.