Keywords in a Reel Caption
Put the keyword in the first sentence of the caption, written as a sentence a person would say. The rest of the caption can explain.
Keywords in a reel caption belong in the first sentence, because that is the line people see before "more." Write it as a sentence, not a list. The keyword is the phrase you already put on screen. Repeating it in human language helps search without turning the caption into tags.
First sentence, then context
Sentence one is the phrase. Sentence two says who it is for or what the reel shows. A call to action can be sentence three. Hashtags are not a substitute for the sentence.
Match the audio
If the spoken line and the caption disagree, you have two topics. Pick the spoken line and make the caption follow it.
Skip the essay
A caption that retells every beat is for people who will not watch. Add the one detail that did not fit on screen: a price, a place, a limit.
A worked example
On-screen title: "Two pumps, morning." Caption: "Two pumps, morning, is the whole skincare reel. The bottle is the 30 ml one. Save it for the routine."
Before you post
- Sentence one contains the phrase.
- The caption matches the voice.
- You added one detail, not a transcript.
Where Scro fits
Scro's title and captions already use your line. Copy that line into sentence one of the caption when you post. The examples page shows the shape of a finished reel.
Write the caption from the title. Finished samples are on the examples page.
Related: Say the Keyword in Sentence One.