Whiteboard Explainer for Instagram
A whiteboard explainer for Instagram is a vertical doodle with one idea and a narrator. Keep the marks simple and the board consistent.
A whiteboard explainer for Instagram teaches one idea with doodles on a board, voiced over, in a 9:16 frame. It is the right tool when the subject is a concept, not a face or a package. Simple marks read on a phone. A dense diagram does not.
One idea
The board is not your blog. If the doodle needs a legend, it is too much. Four beats are the whole reel: title, problem, picture of the fix, ask.
Same board
Do not switch to a photograph in the middle. The viewer should feel one lesson. A sudden stock clip is a different video interrupting.
Narrate the picture, do not read a memo
The voice says what the drawing cannot. If the voice repeats a paragraph, cut the paragraph. Short lines match short drawings.
A worked example
Title: "One price." Doodle of six tags, then a single tag, then a door. Voice: "Pick one. Put it where they can see it." Under thirty seconds.
Before you post
- One idea only.
- The board does not change style.
- The voice is shorter than a paragraph.
Where Scro fits
Scro's whiteboard explainer plans those beats and shows stills first. With on-screen text on, the first moments carry a large title. Export 9:16 with captions.
Make a whiteboard reel. Finished samples are on the examples page.
Related: Turn a Script into a Cartoon Reel.