One Spoken Christmas Line
Speak one original line, the length of a card, then the offer. Skip the carol and the second sentiment.
Speak one original Christmas line, the length of something you would write on a card, and then say the offer. The card line is one sentence of your own. It is not a carol, not a famous poem, and not a greeting that delays the point. The offer you are actually running comes next, inside the first 3 seconds if you can keep both that short, or immediately after the line if the line itself is the opening. One person speaks. Burn the words in if the file will also go to TikTok or Shorts. If the face or voice is realistic, label it as AI. Write one original card line in your own words, say it, and let the offer be the next thing out of the same mouth. One speaker. A practical reel is 15–45 seconds. The first 3 seconds show the cheesemonger with empty hands and say that line, then the platter people can actually order. Reject a carol, a famous poem, a second sentence that the card line needed in order to make sense, or a cut to another face. If the face or the voice could be mistaken for a real person, the caption must say it is AI, and the platform label stays where it appears.
One line, then stop
Write the card line before you record it. If it needs a second sentence to make sense, it is too long. Your own words only. A quoted song brings someone else's work into the reel. After the line, the offer is the next thing said, in the words you use at the counter, with no extra deal attached. Record the card line you wrote, then the counter offer, and attach no extra deal. The first 3 seconds show the one speaker and say those two parts in that order. Reject a quoted song or a second card line before you post.
Put the words where they can be read
The upper middle holds the line, clear of the mouth. Choose one caption style and keep it. Burned-in captions help when the same file goes to TikTok or Shorts, because the app's own text will not travel with the download. The spoken line and the burned-in line should match. Place the same words in the upper middle, pick one caption style, and burn them in if the file will also go to TikTok or Shorts. In the first 3 seconds the burned-in line matches the voice. Do not post spoken words and on-screen words that disagree.
One person carries both
The same speaker says the card line and the offer. A cut to a second face breaks a reel this short. A practical length is 15–45 seconds: the line, the offer, and a hold. Label a realistic face or voice as AI, and leave the platform label where it appears. Keep the same person for the line and the offer, then hold and stop. In the first 3 seconds, viewers see one face and hear the card line moving into the offer. Throw out a second speaker or a montage before the file goes up.
A worked example
A cheesemonger says one original line about sharing a table, in their own words, then names the platter they are actually taking orders for. No carol is sung. The caption repeats both parts in the upper middle and says the host is AI. The reel ends on the counter. Say the table line in your own words, name the platter, and end on the counter. The first 3 seconds show the cheesemonger and say that original line and the real order. Reject a carol. One speaker, 15–45 seconds. If the face looks real, the caption says the host is AI, and the platform label stays visible.
Before you post
- Speak one original line, then the offer.
- Leave songs and poems out.
- Label a realistic host as AI.
Where Scro fits
Scro has one person speak, and it offers 13 caption styles for that card line and the offer. Export 9:16. If the face or the voice is realistic, label it as AI and leave the platform label in place. Use one caption style for the card line and the offer, then export 9:16. The first 3 seconds show one speaker and say the line, then the offer. Reject a song. If the face or voice could be mistaken for a real person, the caption says it is AI.
Speak one line, then the offer. Finished samples are on the examples page.
Related: Ribbon Bow as the Hero.