Ribbon Bow as the Hero
One bow is the subject. Give it a single contact shadow, keep the tag blank, and say the offer.
The ribbon bow is the hero of this reel. One bow, on one box, with one contact shadow where the box meets the table. The shadow should touch the box, not float beside it. The tag stays blank, and the ribbon carries no invented logo or lettering. Say the offer you are actually running while the bow is already large in the frame. The shop name goes in the caption. The first 3 seconds are the bow, close enough that the knot reads. If a realistic AI voice speaks the offer, label the clip as AI. Fill the frame with one knot, give the box a single contact shadow that touches the table, and say the wrapping offer while the bow is already large. Keep one product. A practical reel is 15–45 seconds. The first 3 seconds show the linen bow and the shadow falling the same way as the tail, and they say the wrapping the shop actually sells. Reject a second bow, a floating shadow, or a gold word on the cloth. If the voice could be mistaken for a real person, the caption must say it is AI, and the platform label stays visible.
One bow, large enough
Fill the frame with the knot and the tails. A bow the size of a button is not the hero, even if it is the only one. Crop out extra ribbon scraps. A second bow on a second box starts a catalog. This reel ends when this bow has been seen and the offer has been said. Crop extra ribbon scraps and stop when this bow has been seen and the offer said. The first 3 seconds show the knot and the tails large enough to read and say the offer. Reject a button-sized bow or a second box starting a catalog.
One contact shadow
The box casts a single soft shadow that touches its base. A shadow that floats, or a second shadow going the other way, means the light was not decided. Name the window or the lamp so the shadow has an owner. The bow's own small shadow on the paper should agree with that same light. Name the window or the lamp so the shadow has an owner, and check that the bow's small shadow agrees. In the first 3 seconds the box shadow touches the base and the voice says the offer. Do not post a second shadow going the other way.
No writing on the ribbon
Leave the cloth unmarked. A gold word, a fake crest, or a painted shop name is an invented logo. Speak the offer, and type the shop name in the caption. The upper middle can hold that caption without covering the knot. One product, one bow, one shadow. Leave the cloth unmarked, type the shop name in the caption, and keep the upper middle off the knot. In the first 3 seconds, viewers see a blank ribbon and hear the offer. Throw out a fake crest or a painted shop name before the file goes up.
A worked example
A stationer films one linen bow on a kraft box by the window. The box shadow touches the table and falls to the right, the same way the tail's shadow falls. The tag is blank. The spoken offer is the wrapping the shop actually sells, and the shop name is typed in the caption. Film the kraft box by the window, match the tail shadow to the box shadow, and leave the tag blank. The first 3 seconds show the one linen bow and say the wrapping offer. Reject a gold word on the ribbon. One product, 15–45 seconds. If the voice could pass for a real person, the caption says it is AI.
Before you post
- Use one bow as the hero.
- Keep a single contact shadow under the box.
- Leave the ribbon blank, and type the shop name in the caption.
Where Scro fits
Scro keeps the frame to one product, with a blank label and no invented logo on the ribbon. Say the offer, put the shop name in the caption, and export 9:16 so the bow can occupy the vertical frame. Export 9:16 so the bow occupies the vertical frame, with no invented logo on the cloth. The first 3 seconds show the knot and say the offer. Reject a floating shadow. Type the shop name in the caption. If the voice could be mistaken for a real person, the caption says it is AI.
Feature the one bow. Finished samples are on the examples page.
Related: Christmas Window, One Item.