Lights Behind, Product in Front

Put the lights behind the product and keep the product in front. At Hearth Bakery the biscuit tin is sharp on the wooden table, and the string lights hang on the wall behind it, soft enough to read as depth. If the lights cross the lid, glare eats the blank label and the tin stops being the hero. One product, one table, lights in the background. The offer is spoken. The shop name stays in the caption. The first three seconds show the tin already in front of those lights, inside a practical cut of fifteen to forty-five seconds. Separate the layers in this order: hang the string lights on the back wall; set the biscuit tin sharp on the wooden table in front; check the blank lid is clearer than the bulbs; then speak the offer. The first three seconds show the tin already in front of the soft lights while the voice says the tins stay on the counter until four. Before you post, reject glare across the lid or bulbs sharper than the tin. One product, fifteen to forty-five seconds, and a realistic voice is labeled as AI in the caption.

Separate the layers

Write the order in the prompt: tin on the table, lights on the back wall, space between them. Hearth Bakery's real window can be the source that catches the bulbs. A prompt that only says festive lights will paint sparks across the lid. The lid should stay a quiet blank label you can still see. Write the stacking into the prompt, tin then back-wall lights then the gap between them, generate, and check the lid before you record. The first three seconds show the quiet blank label in front of the bulbs while the voice says the tins stay out until four. Reject, before posting, sparks painted across the lid.

Keep the tin sharper than the bulbs

The product is the focus plane. Bulbs behind it can bloom a little. Bulbs sharper than the tin, or a flare that wipes the front face of the tin, means the depth is reversed. Reject that still. A second product beside the tin would split the hero, so the table holds one tin. Set the tin as the focus plane, let the bulbs bloom behind it, and compare sharpness before motion. The opening three seconds show a sharp tin and soft lights while the line says the tins stay on the counter until four. Before you post, reject bulbs sharper than the tin, a flare that wipes the front, or a second product beside it.

Say the offer out loud

A worked example

Hearth Bakery sets one biscuit tin on the wooden table with a blank label. String lights hang on the back wall, out of focus. The tin is sharp. The host's spoken line says the tins stay on the counter until four. The caption names Hearth Bakery. A frame with bulbs glaring across the lid was not used. The bakery's order is back-wall lights, sharp tin, blank lid, then the line. The first three seconds show the tin in front of the soft bulbs while the voice says the tins stay on the counter until four. The frame with bulbs glaring across the lid is the one you reject before posting. The caption names Hearth Bakery.

Before you post

• The tin is in front of the lights.
• The lid is sharper than the bulbs.
• The label has no logo.

Where Scro fits

Scro keeps the promo to one product, this biscuit tin, with a blank label and no invented logo. The offer is spoken. The shop name goes in the caption. Export the vertical reel at 9:16. Approve the layered still, keep one product, then export at 9:16, in that order. The first three seconds show the tin in front of the lights while the offer says the tins stay out until four. Reject glare or a logo on the lid before posting. If the voice sounds real, the caption says it is AI.

Put the product in front. Finished samples are on the examples page.

Related: One Shadow under the Box.