One Shadow under the Box
One contact shadow should touch the box. A gap means the tin is floating. A second shadow means a second light.
Give the box one contact shadow so it sits on the table. At Hearth Bakery the biscuit tin meets the wood, and the shadow touches the base on the side away from the window. A gap under the tin means it is floating. A second shadow going the other way means a second light. Either fault makes the product look pasted on. Keep one product, a blank label, and no invented logo. The offer is spoken, and the shop name stays in the caption. Fix the shadow in the still. A moving clip will not plant the tin back onto the wood. Plant the tin in this order: name the window as the only light; set the biscuit tin on the wood; check that one soft shadow touches the base and falls away from the window; then speak. The first three seconds show the tin and that touching shadow while the voice says the tins stay on the counter until four. Before you post, reject a bright gap under the base or a second shadow going the other way. One product, fifteen to forty-five seconds, and a realistic voice is labeled as AI.
The shadow has to touch
Look at the line where metal or card meets the table. Hearth Bakery's tin should have a soft dark band that starts at that line and falls away from the window. If you can see table grain in a bright gap under the base, the tin is hovering. Regenerate. Do not cover the gap with a prop. Look at the contact line first, regenerate when table grain shows through a bright gap, and only then record the offer. The first three seconds show the shadow starting at the base while the voice says the tins stay out until four. Reject, before posting, a hovering tin. Leave the gap visible until the regenerate fixes it, instead of parking a prop on top.
One light, one direction
Name the window as the only source. The shadow, the highlight on the lid edge, and the darker side of the tin should agree. Two equal shadows mean two suns. A string light in the back can glow and should not paint a second hard shadow under the tin. One product keeps the shadow easy to read. Agree the highlight, the dark side, and the shadow with the same window, in that order, before you approve. The opening three seconds show one shadow direction under the tin while the line says the tins stay on the counter until four. Before you post, reject two equal shadows or a string light that paints a second hard shadow.
Leave the label alone
A blank label lets you see whether the shadow is honest. Lettering or a crest would hide the edge you need to judge. The spoken offer is the counter fact: tins stay out until closing at four. Type Hearth Bakery in the caption. The picture does not invent a mark to explain the shadow. Keep the label blank so the edge stays visible, judge the contact shadow, then type the shop name in the caption and speak. The first three seconds show the blank lid and the single shadow while the voice says the tins stay out until four. Reject, before posting, lettering or a crest that hides the edge you need to judge.
A worked example
Hearth Bakery's biscuit tin sits on the wooden table by the side window. One soft shadow touches the base and falls to the right. The label is blank. The spoken line says the tins remain until four, and the caption names the bakery. A still with a bright gap under the tin and a second shadow to the left was rejected. Hearth Bakery's order is window light, tin, contact shadow, then the line. The first three seconds show one soft shadow touching the base and falling to the right while the voice says the tins remain until four. The still with a bright gap and a second shadow to the left is the one you reject before posting.
Before you post
- The shadow touches the base.
- Only one shadow direction is visible.
- The label is blank.
Where Scro fits
Scro holds this promo to one product, the tin, with a blank label and no invented logo. The offer is spoken. The shop name goes in the caption. Export at 9:16 after the contact shadow agrees with the window. Approve the contact shadow, keep the label blank, then export, in that order. The first three seconds show the tin sitting on the wood while the offer says the tins stay out until four. Reject a floating base or a second light before posting. A realistic voice is labeled as AI in the caption.
Set one shadow under the box. Finished samples are on the examples page.
Related: Crumbs on a Real Plate.