Label an AI-Generated Reel
Label an AI-generated reel when the video is photoreal or the voice is a realistic synthetic read. Add the label before you share.
Label an AI-generated reel on Instagram when it contains photoreal video or realistic-sounding audio that was generated or altered, including a realistic AI voiceover. Instagram's help text says to add that label before you share. A cartoon-style picture is treated differently from a realistic person. When you are unsure and the person looks real, label it.
Realistic means label
A host who could be mistaken for a filmed person, or a voice that sounds like a real take, needs the label. Colour correction does not. A fake voice on a real face does.
Do it at upload
The toggle is part of posting, not a caption footnote you add after a complaint. Paid partnerships still need their own label on top.
Do not strip the file to hide it
Removing metadata to dodge a label is how accounts lose recommendations. If the reel is realistic AI, the honest label is the one that keeps the post distributable.
A worked example
A photoreal host with a cloned voice. The AI label is on before publish. The caption talks about the product, not about how the metadata was cleaned.
Before you post
- You decided if the person and voice look real.
- The label was on before sharing.
- You did not strip metadata to hide it.
Where Scro fits
Scro's realistic talking-head and cloned voice are the kind of reel you label. Approve the still, export 9:16, and turn the label on when you upload. Cartoon explainers are a separate case.
Label the realistic reel. Finished samples are on the examples page.
Related: Do Cartoon Reels Need an AI Label.