Click and Collect, as a Cartoon
Show click and collect in four faceless steps. Use the path your shop actually runs, on one cartoon board.
Click and collect can be a cartoon in four steps, and the figure stays faceless. Draw the path you actually run: the order, the pack, the message you really send, and the counter where the person collects. Do not invent a courier, a brand, or a character from a film. The doodle is not a real person. One idea only. Clip 1's first 3 seconds are one big hook title in the spoken language unless on-screen text is off. At most one arrow. No blank grey strip. Approve the stills before motion. Walk the path you actually run: the order, the pack, the message you really send, and the counter where the plant is collected. Keep one product, the wrapped pot, in a practical reel of 15–45 seconds. The first 3 seconds show a faceless board and one hook title that says click and collect, unless on-screen text is off, and the voice says the same path. Reject a courier you do not use, a film character, a realistic face grown halfway, or a blank grey strip. If a voice could be mistaken for a real person, the caption must say it is AI.
Four steps you can walk
Each step is something your shop does this month. If you do not send a message, do not draw one. If collection is at the side door, draw the side door as a simple shape. A prettier process that you do not run will create a queue you cannot serve. The order of the steps matches the order a customer meets them. Draw each step in the order a customer meets it, and leave out a message if you do not send one. The first 3 seconds show the first real step and say click and collect. Reject a prettier process that would create a queue you cannot serve.
Faceless on purpose
A circle without a portrait is enough if you need a person-shape at the counter. Do not grow a realistic face halfway through, and do not borrow a famous outline. The drawing is not staff, and it is not a film character. Stay on the same whiteboard so the four steps feel like one path. Use a circle without a portrait if you need a person-shape, and stay on the same whiteboard. In the first 3 seconds the figures stay faceless and the voice says the path. Do not post a famous outline or a switch to a filmed host.
One arrow for the handoff
If you need an arrow, use it once, at the moment the box reaches the counter. Extra arrows and a blank grey strip clutter the path. The hook title carries the idea. Small labels painted inside the drawings tend to come out as nonsense, so keep those words in the caption instead. Spend the single arrow on the handoff at the counter, and keep small labels out of the drawings. In the first 3 seconds, viewers see the pot reaching the counter and hear the real step. Throw out extra arrows and a grey strip before the file goes up.
A worked example
A plant shop draws four faceless steps: a plain order card, a wrapped pot, a simple bell shape for the message they really send, and the counter where the plant is collected. The hook title states click and collect in English. No film character appears. The stills are approved before anything moves. Draw the order card, the wrapped pot, the bell you really use, and the counter, then approve those stills. The first 3 seconds show the hook title in English and say click and collect. Reject a film character. One product, 15–45 seconds. If a voice could pass for a real person, the caption says it is AI.
Before you post
- Draw the four steps you actually run.
- Keep every figure faceless and original.
- Use at most one arrow and no blank grey strip.
Where Scro fits
Scro draws these steps as a cartoon doodle and one idea, with no filmed host. Clip 1's first 3 seconds are one big hook title in the spoken language, unless on-screen text is off. Keep at most one arrow, leave out any blank grey strip, and approve the stills before motion. The doodle is not a real person. Keep the four steps as one cartoon path and export only after the stills are approved. The first 3 seconds show the hook title, unless on-screen text is off, and say the path you run. Reject a grey strip. If a face or voice could be mistaken for a real person, the caption says it is AI.
Draw the four steps. Finished samples are on the examples page.
Related: Say the Offer before the Greeting.