Say the Offer before the Greeting
The first words are the offer. Skip the hey-guys opening, and let the greeting wait or leave it out.
Say the offer before the greeting. The first words are the thing a customer can use, and a hey-guys opening spends them. Welcome, happy holidays, and the shop's name can wait until the offer has been heard, or they can stay in the caption. Speak the offer you are actually running. The first 3 seconds carry that line. One person speaks. If the face or the voice could be mistaken for a real person, say in the caption that it is AI, and leave the platform label where it appears. Cut any hey-guys opening, put the offer you are running in word one, and let the shop name wait in the caption. Keep one speaker. A practical reel is 15–45 seconds. The first 3 seconds show the olive oil seller and one bottle, and they say the offer with no holiday wish ahead of it. Reject a second deal in the same breath, a wave, or a crowd. If the face or the voice could be mistaken for a real person, the caption must say it is AI, and the platform label stays where it appears.
Start on the usable fact
Write the offer as a sentence you could say at the counter, then record that sentence first. If the take begins with hey guys, cut it. Do not hide the greeting inside a longer hello that still delays the offer. The viewer should know what to do before they know your name. Write the counter sentence, record that sentence first, and delete a take that begins with hey guys. The first 3 seconds show the seller and say the usable offer. Reject a longer hello that still delays the point before you post.
One offer, one speaker
A second deal in the same breath sounds like a list and neither part lands. One person holds the frame. The product can sit beside them as evidence, but the mouth is already on the offer in the first 3 seconds. A pan, a wave, or a crowd is a different reel. Hold one person and one bottle, with the mouth already on the offer, and skip the pan. In the first 3 seconds the picture is the bottle as evidence and the words are the single offer. Do not post a second deal or a crowd in that opening.
Repeat it where silence still works
Put the same offer in the caption, in the upper middle, clear of the mouth. One caption style is enough. If the face or the voice is realistic, the caption also says the host is AI. Leave the platform label visible. The greeting, if you still want it, comes after the offer or not at all. Repeat the offer in the upper middle, add that the host is AI if the face looks real, and leave the greeting for later or leave it out. In the first 3 seconds, viewers see the seller and hear the offer, and they can read it. Throw out a caption that leads with welcome before the file goes up.
A worked example
An olive oil seller faces the camera with one bottle on the counter. The first words are the offer the shop is running. There is no hey-guys opening and no holiday wish before that sentence. The caption repeats the offer and says the host is AI, because the face looks real. Face the camera with the one bottle, say the offer first, and skip the holiday wish. The first 3 seconds show the seller and the bottle and say the offer the shop is running. Reject a hey-guys opening. One speaker, 15–45 seconds. If the face looks real, the caption says the host is AI, and the platform label stays visible.
Before you post
- Say the offer before any greeting.
- Cut a hey-guys opening.
- Label a realistic face or voice as AI.
Where Scro fits
Scro has one person speak the offer first. Set that line in one of 13 caption styles, and export 9:16. If the face or the voice is realistic, label it as AI and leave the platform label in place. Set the offer in one caption style and export 9:16 after the greeting is gone. The first 3 seconds show one speaker and say the offer. Reject a hello-first file. If the face or voice could be mistaken for a real person, the caption says it is AI, and the platform label stays put.
Lead with the offer. Finished samples are on the examples page.
Related: Do Not Invent a Luxury Logo.