Wide Shot, Then the Product
Two beats only: a wide shot of the place, then the product. Say the offer on the second beat and stop.
Use two beats only. The first is a wide shot of the place. The second is the product. Then stop. A third beat, a story, or a second item turns a clear reel into a tour. A reel can run from 3 seconds to 3 minutes, and a practical cut for these two beats is 15–45 seconds. The first 3 seconds can be the wide shot if the place is the way in, but the product and the offer have to arrive before the cut feels like a room. One product, blank label, no invented logo. Say the offer you are running. The shop name goes in the caption. Open on the wood table wide enough to know the shop, cut once to the skillet, say the offer on that close view, and stop. Keep one product. A practical reel is 15–45 seconds. The first 3 seconds show the wide surface with no crowd, and the offer is said as soon as the blank skillet fills the second beat. Reject a third shot, a second item, an invented logo, or a thank-you pan after the offer. If the voice could be mistaken for a real person, the caption must say it is AI, and the platform label stays visible.
The wide shot names the place
Show enough of the table, the counter, or the window to know this is your shop, and no more. People, crowds, and extra products stay out. The wide beat is orientation. It does not carry a second offer. If the wide shot already needs an explanation, it is too busy. Simplify the table before you film. Show the table, the counter, or the window, and clear extra products before you film if the wide shot already needs an explanation. The first 3 seconds show the place and do not say a second offer. Reject a busy table you did not simplify.
The second beat is the product
Move closer to the one item. The label stays blank, and nothing on it is an invented logo. This is where the offer is spoken, in the words you use in the shop. Hold until the object is obvious. Do not cut away to a detail of the room, a tool, or another product. Two beats means the next cut is the end. Move closer to the one skillet, leave the label area blank, and hold until the object is obvious. In the first 3 seconds the second beat arrives: viewers see the pan and hear the offer you use in the shop. Do not post a cut away to a tool or another product.
Stop when the offer is said
After the product and the offer, end. A thank-you, a pan, or a third angle is a new reel. Type the shop name in the caption, in the upper middle if you add words on the picture. If a realistic AI voice speaks the offer, label the clip as AI. The wide shot and the close-up should share the same light. End when the offer is said, and keep the wide shot and the close-up in the same daylight. Before you post, the first 3 seconds show the place, and the line on the product has said the offer. Throw out a third angle before you post.
A worked example
A cookware shop opens on the wood table by the window, wide enough to see the surface, then cuts to one skillet. The skillet's label area is blank. The spoken offer is the one the shop is running, and it lands on the close view. The shop name is typed in the caption. There is no third shot. Open on the wood table by the window, cut to the one skillet, and say the offer on the close view. The first 3 seconds show the wide surface, then the blank pan, and say the offer the shop is running. Reject a third shot. One product, 15–45 seconds. If the voice could pass for a real person, the caption says it is AI.
Before you post
- Shoot a wide view, then the product.
- Stop after the second beat.
- Leave the label blank, and say the real offer.
Where Scro fits
Scro keeps the reel to one product, with a blank label and no invented logo. Say the offer on the product beat, put the shop name in the caption, and export 9:16. Two beats are the whole cut. Export 9:16 after two beats and no more. The first 3 seconds show the place, then the product, and say the offer on the close view. Reject an invented logo and a third angle. Type the shop name in the caption. If the voice could be mistaken for a real person, the caption says it is AI.
Cut wide, then close. Finished samples are on the examples page.
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