Steam on a Mug, Blank Label
Steam can rise from the mug. The label stays blank, with no letters and no invented logo on the sleeve.
Steam may rise from the mug. The label stays blank. A wisp of steam tells you the drink is hot, and it should not hide a logo because there is no logo to hide. Do not ask for letters, a cafe mark, or a festive word on the sleeve or the ceramic. Say the drink and the offer you actually sell. The shop name goes in the caption. One mug is the product. If the steam becomes a fog that covers the cup, the still has lost the object. If a realistic AI voice speaks, label the clip as AI. Ask for a thin wisp, keep the handle and the blank sleeve visible, and say the roast you are actually pouring. One product, and a practical reel is 15–45 seconds. The first 3 seconds show the mug by the window with steam already breaking up, and they say that roast and the offer. Reject a dense cloud, a crest on the sleeve, or a second cup that splits the hero. If the voice could be mistaken for a real person, the caption must say it is AI, and the platform label stays visible.
A little steam, not a cloud
Ask for a thin wisp, rising and already breaking up. A dense cloud hides the rim and invites shapes that look like writing. You should still see the handle, the lip, and the blank label area. If the mug disappears, the steam is the subject, and that is a different reel. Keep the steam thin enough that the rim still reads, and reshoot if the mug disappears. The first 3 seconds show the lip, the handle, and the blank label area, and say the drink. Reject a fog that looks like writing before you post.
The label area is empty
Describe a plain sleeve or a bare ceramic face. Reject any still where a stroke, a badge, or a word appears. Generated marks are not your brand. Your name is typed in the caption after the picture is clean. The offer is spoken, not printed on the mug. Describe bare ceramic or a plain sleeve, zoom in, and reject strokes, badges, or words. In the first 3 seconds the sleeve is empty and the voice says the offer, not a slogan printed on the mug. Do not post a generated mark as if it were your brand.
One mug, true color
The coffee or cocoa should look like what you serve, not a generic foam sculpture. One mug, one surface, morning light or the shop lamp, chosen and named. A second cup in the background splits the hero. Hold the frame long enough for the steam to read, inside a practical 15–45 second cut. Match the coffee or cocoa to what you serve, name the window or the shop lamp, and hold long enough for the wisp to read. In the first 3 seconds, viewers see one mug and hear the roast. Throw out a foam sculpture or a background cup before the file goes up.
A worked example
A coffee roaster films one mug by the window. A thin steam wisp rises, and the sleeve is blank paper. The spoken line names the roast they are actually pouring this week. The roaster's name is typed in the caption. A still with a fake crest on the sleeve is rejected. Film the one mug, confirm the sleeve is blank paper, then name the roast. The first 3 seconds show the thin wisp and the unmarked sleeve and say the roast being poured this week. Reject the fake crest. One product, 15–45 seconds. If the voice could pass for a real person, the caption says it is AI.
Before you post
- Keep the steam thin enough to see the mug.
- Leave the label blank.
- Say the real drink, and type the shop name in the caption.
Where Scro fits
Scro keeps one product in frame, with a blank label and no invented logo. Say the offer, put the shop name in the caption, and export 9:16. The steam is atmosphere. The blank sleeve is the rule. Export 9:16 with the sleeve large enough to check. The first 3 seconds show one mug and say the offer. Reject an invented logo in the steam or on the ceramic. Type the roaster's name in the caption. If the voice could be mistaken for a real person, the caption says it is AI.
Keep the sleeve blank. Finished samples are on the examples page.
Related: Knit Texture, Not Plastic Red.