Show the Product before Hello
The first frame is the tin. A wave or a hello can wait. Viewers should see the product before anyone greets them.
The first frame is the product. Show Hearth Bakery's biscuit tin before any hello. At one second the tin is already large, sharp, and on the wooden table, with a blank label and no invented logo. A wave, a shop doorway, or a greeting delays the thing you sell and spends the first three seconds on courtesy. The offer is spoken after the tin is visible, or over that opening frame. The shop name goes in the caption. A practical cut is fifteen to forty-five seconds, even though a reel can run from three seconds to three minutes. First, fill the frame with the biscuit tin on the wooden table. Next, confirm the blank label and the single shadow. Then start the voice on the offer. Last, leave every hello out of the file. The first three seconds show the tin already large while the voice says the tins stay on the counter until four. A wave, a shop doorway, or a greeting in that open is the version you reject before posting. One product, fifteen to forty-five seconds, and a realistic voice is labeled as AI.
Frame one is the tin
Pause the reel immediately. If you see a hand waving, a street, or an empty counter, the open is late. Hearth Bakery's tin, blank label, one shadow, should occupy the hero spot before a voice says anything social. Hello is not the offer. The offer is that the tins stay on the counter until four, and it can ride over the tin. Pause the file at one second. The tin should already be the hero, and only then does the offer ride over it. The first three seconds show the blank label and the wood while the voice says the tins stay on the counter until four. A waving hand, a street, or an empty counter in that open is discarded.
Keep the label empty
Because the tin is on screen for the whole open, any fake word on the lid is obvious. Leave the label blank. Do not invent a logo to make the frame look finished. You will put Hearth Bakery in the caption. One product only: a second box in the foreground splits the first three seconds. Read the lid for the whole open, keep the paper blank, and type Hearth Bakery into the caption after export. The first three seconds show the unmarked tin while the voice says the tins stay out until four. A fake word on the lid, or a second box crowding the foreground, is the still you refuse.
Save the greeting
If a person appears at all, they appear after the tin has been seen, and they do not replace it. Many of these promos need no person. The spoken line states the real counter fact. The practical length stays inside fifteen to forty-five seconds so the tin does not have to compete with a long introduction. The tin has to be seen before any person enters, and the spoken fact stays on the counter. The first three seconds show the product with the offer already underway, and the voice says the tins stay on the counter until four. A hello that leads, or a person who replaces the tin, is rejected before posting. Keep the reel inside fifteen to forty-five seconds.
A worked example
Hearth Bakery opens on the biscuit tin, blank label, wooden table, already filling the frame. The spoken line says the tins stay on the counter until four. The caption names Hearth Bakery. Nobody says hello first. A version that began with a wave at the door was recut so the tin leads. The export is vertical. Recut so the order is tin, blank label, spoken offer, export. The first three seconds show the biscuit tin filling the frame while the voice says the tins stay on the counter until four. The door-wave version is the one you reject. The caption names Hearth Bakery.
Before you post
- The tin is visible in the first second.
- No hello comes before the product.
- The label is blank.
Where Scro fits
Scro keeps the promo to one product, the tin in that opening frame, with a blank label and no invented logo. The offer is spoken. The shop name goes in the caption. Export the file at 9:16. Frame one is the approved tin, the label stays blank, and the export is vertical, in that sequence. The first three seconds show the product while the offer says the tins stay out until four. A hello ahead of the tin, or a logo on the lid, is rejected before posting. A realistic voice is labeled as AI.
Open on the product. Finished samples are on the examples page.
Related: End on the Offer.