Shop Name in the Caption

Put the shop name in the caption, not on the box. Hearth Bakery's biscuit tin wears a blank label. You type the name Hearth Bakery into the caption yourself after the picture is done. A word on the lid, even the true name, is lettering the generator will distort, and an extra crest beside it is an invented logo. One product. The offer is spoken: the tins stay on the counter until four. The first three seconds show the blank tin. The caption is where the name lives. The picture ends before the name begins. Export the biscuit tin with a fully blank label, read the lid for letters, type Hearth Bakery in the caption yourself, and speak the offer over the clean tin. The first three seconds show that blank tin while the voice says the tins stay on the counter until four. A word on the lid, even the true shop name, or a crest beside it, is rejected before posting. One product, fifteen to forty-five seconds, and a realistic voice is labeled as AI.

Type the name yourself

The caption is the place for Hearth Bakery. Write it there, spelled the way the shop spells it, and keep it out of the prompt if the prompt would paint it onto the tin. A spoken offer can say the tins stay out until four without saying the name is printed on the metal. Viewers read the name in the caption while they see a clean product. The caption is where the name is spelled, the way the shop spells it. Keep the prompt from painting it onto the tin. The first three seconds show the clean product while the voice says the tins stay out until four. Metal that carries the name in type is the still you reject.

A true name can still be a bad print

Even the real shop name, once painted by the picture, tends to warp, duplicate, or grow a mark you do not use. Treat any lettering on the label as a fail. Blank means blank. One shadow under the tin should still be visible so you are judging a product on a table, not a logo presentation. Reject lettering on the label first, even when a few letters look close, and only then judge the shadow. Confirm the contact shadow is still there so you are judging a tin on a table. The opening three seconds show the unmarked lid and the shadow while the line says the tins stay on the counter until four. Warped spelling, or an extra mark the picture grew, is refused.

One tin, spoken offer

A worked example

Hearth Bakery exports a reel of one biscuit tin with a fully blank label on the wooden table. The spoken line says the tins stay on the counter until four. The caption reads Hearth Bakery. No version with the name etched on the lid is kept, even when the spelling looked almost right. One shadow touches the base. Blank lid, a lettering check, the spoken offer, then the typed name. The first three seconds show the tin on the wooden table while the voice says the tins stay on the counter until four. The lid with the name etched on it is rejected before posting, even when the spelling looked close.

Before you post

• The label on the tin is blank.
• The shop name is in the caption.
• No logo was added to the lid.

Where Scro fits

Scro keeps the promo to one product, the tin, with a blank label and no invented logo. The offer is spoken. The shop name goes in the caption, not on the tin. Export the reel at 9:16. Keep the label blank, put the shop name in the caption, and export after the lid check. The first three seconds show the unmarked tin while the offer says the tins stay out until four. Letters on the lid are rejected before posting. If the voice sounds real, the caption says it is AI.

Put the shop name in the caption. Finished samples are on the examples page.

Related: Repeat the Set on Boxing Day.