The Board Stays Wooden

Keep the board wooden. Hearth Bakery's explainer stays on one dark wooden board from the first still to the last, with wood grain at the edges and no blank grey strip. A second background, a white void, or a cutaway room means the reel changed tables. The pieces are a cartoon or a paper-cutout. They are not real people. One idea only. The first three seconds carry one big hook title in the spoken language, unless on-screen text is off. At most one arrow. Approve the stills before motion so a later beat cannot swap the table. The board is the set, so every beat has to name it. Use the same dark wooden board, look for grain in the corners, and approve only when no grey bar, plaster, or sky has appeared. The first three seconds show that board and one hook while the narrator says the bakery closes at four. A white void, a cutaway room, or a cut to the real street is rejected before posting. One idea, fifteen to forty-five seconds, and the pieces stay drawings.

Wood at every edge

The prompt for every beat names the same dark wooden board. Hearth Bakery's closing-time reel, or any single bakery fact, should show grain in the corners, not a grey bar where a caption might have been planned. If a corner turns into plaster, sky, or a flat grey band, reject that still. The board is the set. Every beat's prompt names that dark board. Look at the corners and keep grain there. The first three seconds show wood at the edges and the hook while the narrator says they close at four. A grey band where a caption might have been planned is the still you reject.

No second place

Do not cut from the board to the real bakery and back. That cut is a second background. Paper pieces can move on the wood. The wood does not become a street. At most one arrow sits on the board. The hook title, when text is on, is in the spoken language and lives in the upper-middle of that same board. Confirm the wood first, then let paper move on it. The wood stays wood. The opening three seconds show the board and at most one arrow while the narrator says the closing time. A cut from the board to the real bakery is refused. When text is on, the hook stays in the spoken language.

Approve the surface first

A worked example

Hearth Bakery explains the closing time with paper pieces on one dark wooden board. Every beat shows the same grain. There is no grey strip and no cut to the street. One arrow at most points at a paper door. The English hook matches the English voice. The stills are approved before the paper moves. The pieces are drawings, not people. One board, grain in every beat, one arrow at most, then approval. The first three seconds show the dark wood and the English hook while the narrator says the bakery closes at four. A grey strip, or a cut to the street, is rejected before posting.

Before you post

• Every beat uses the same wooden board.
• No grey strip appears.
• There is no second background.

Where Scro fits

Scro keeps the explainer as a cartoon or a paper-cutout on one wooden board, with one idea. The first 3 seconds show one big hook title in the spoken language, unless on-screen text is off. Use at most one arrow, leave no blank grey strip, and approve the stills before motion. Approve the wooden surface, keep one idea, and move the paper after the corners still show grain. The first three seconds show the same board and the hook while the narrator says they close at four. A second background is rejected before posting. If the voice sounds real, the caption says it is AI.

Stay on the wooden board. Finished samples are on the examples page.

Related: One Arrow on the Board.