Gift Wrap Close-Up Reel
Hands hold the box or stay cropped out. One bow, no writing on the paper, and the offer spoken once.
A gift-wrap reel is a close view of one box. Adult hands hold it, or the hands are cropped and the box fills the frame. Use one bow. The paper stays free of writing, logos, and a painted shop name. Say the offer you are actually running while the box is already in frame. The first 3 seconds should read as the wrap, not a tour of the table. The shop name goes in the caption. If a realistic face never enters, you are showing the box. If you add a realistic AI voice, label the clip as AI. Crop the face or show only adult hands, set one bow, and speak the wrapping offer while the box is already readable. One product, and a practical reel is 15–45 seconds. The first 3 seconds show the wrap, the linen bow, and the blank tag, and they say the offer the shop is actually running. Reject a face leaning in, a second bow, writing on the paper, or fingers that melt into the ribbon. If a realistic voice speaks, the caption must say it is AI, and the platform label stays where it appears.
Hands in, or hands gone
Either the hands are clearly holding the box, with a natural grip, or they are cropped out entirely. A face leaning in changes the reel into a talking portrait and covers the bow. Keep the face out. Fingers should look like they belong to the same person, and they should not melt into the ribbon. Decide hands-in or hands-gone before you shoot, and keep the grip natural if the hands stay. The first 3 seconds show the box being held or the box alone, and say the wrapping offer. Reject a face that covers the bow, or fingers that do not match, before you post.
One bow is the finish
One bow, one box, one kind of paper. A second bow, a second pattern, or a pile of scraps turns the close-up into a craft table. The bow sits where it can be seen, with a single shadow under the box. Leave the tag blank. Any word you need is typed in the caption, including the shop name. Finish with one bow and one kind of paper, then look at the tag and confirm it is blank. In the first 3 seconds the picture is that single bow and the words are the offer. Do not post a second pattern, a pile of scraps, or a letter on the tag.
Speak while the box is the picture
The offer starts when the wrap is already readable, inside the first 3 seconds. Do not open on a hallway and arrive at the box later. A practical cut can stay inside 15–45 seconds: the paper, the bow, the offer, and a hold. One product only. A second gift waits for a second reel. Start the spoken offer only once the wrap fills the frame, and hold there instead of touring the table. In the first 3 seconds, viewers see the paper and hear the offer. Throw out a hallway opening or a second gift before the file goes up.
A worked example
A stationer films adult hands setting one wrapped box on a wood table. The face is cropped out. There is one linen bow and a blank tag. The spoken line is the wrapping offer the shop is actually running. The shop name is typed in the caption, not printed on the paper. Set the wrapped box on the wood with adult hands, keep the face cropped, then say the wrapping offer. The first 3 seconds show the linen bow and the blank tag and say the offer the stationer is running. Reject print on the paper. One product, 15–45 seconds. If the voice could pass for a real person, the caption says it is AI.
Before you post
- Crop the face, or keep only the hands.
- Use one bow and a blank tag.
- Say the offer, and type the shop name in the caption.
Where Scro fits
Scro keeps the reel to one product, with a blank label and no invented logo. Say the offer while the box is on screen, and put the shop name in the caption. Export 9:16 so the bow can fill a vertical frame. Export 9:16 so the bow can fill the vertical frame, after the tag is still blank. The first 3 seconds show the one box and say the offer. Reject an invented logo on the ribbon. Type the shop name in the caption. If the voice could be mistaken for a real person, the caption says it is AI.
Close in on the wrap. Finished samples are on the examples page.
Related: Snow on the Window Only.