Four Beats for One Policy
Use four beats for one policy. Shipping or returns, not both. A second rule is a second reel on the same wooden board.
Use four beats for one policy, and make that policy shipping or returns, not both. This Hearth Bakery reel is shipping only: an order placed today leaves in the morning. Beat one is the hook. Beat two is the order. Beat three is the morning departure. Beat four is the single confirmation. Returns belong in another reel. The picture is a cartoon or a paper-cutout on one wooden board, not a real customer. One idea. The first three seconds carry one big hook title in the spoken language, unless on-screen text is off. At most one arrow. No blank grey strip. Approve the stills before motion. Pick shipping and stop. The sentence is that an order placed today leaves in the morning. Map the hook, the order, the departure, and the confirmation, draw those four beats on one wooden board, and approve each still before motion. The first three seconds show the English hook while the narrator says an order placed today leaves in the morning. A returns rule, the closing time, or the menu in this file is rejected before posting. One idea, fifteen to forty-five seconds, and the shapes stay drawings.
Pick shipping and stop
Write the one rule in a sentence before you draw: an order placed today leaves in the morning. Hearth Bakery does not append the returns rule, the closing time, and the menu. If a beat starts explaining a second policy, cut the beat. Four beats are the structure for the one rule, not four policies. Short spoken lines match the beats. Write the shipping rule before you draw, and give each beat a piece of that rule. Cut a beat the moment it starts a second policy. The first three seconds show the hook while the narrator says an order placed today leaves in the morning. The returns rule sharing this reel is the material you reject.
Draw it on one board
Paper shapes for the order and the departure stay on one wooden board. No blank grey strip, no second background, and at most one arrow pointing at the parcel. The shapes are drawings. They are not photos of customers and not a real person. If the narrator speaks English, the hook title is English, unless on-screen text is off. Paper shapes for the order and the departure stay on one board, with at most one arrow on the parcel. The opening three seconds show those shapes and the English hook while the narrator says the order leaves in the morning. A grey strip, a second background, or a photo of a customer is refused.
Approve the four stills
Each beat is a still you approve before motion, so the board and the blank faces of the paper stay consistent. The first three seconds hold the hook. A practical cut of fifteen to forty-five seconds fits four short beats. The returns queue can be tomorrow's file. It does not share this one. Four stills, each approved, with the board unchanged, and the returns queue saved for another file. The first three seconds show the hook while the narrator says an order placed today leaves in the morning. A fifth beat that adds a second rule is the one you throw out.
A worked example
Hearth Bakery's paper reel has four beats on one wooden board, all about shipping: the hook, the order, the morning departure, and a simple confirmation. No returns rule appears. The English hook matches the voice. One arrow at most. No grey strip. The pieces are cartoons, not customers. Stills are approved before motion. The shipping sentence, four beats, one arrow at most, then approval. The first three seconds show the English hook on the wooden board while the narrator says an order placed today leaves in the morning. A returns rule in this file is rejected before posting.
Before you post
- The reel explains only shipping.
- Four beats stay on one board.
- No real customer's face appears.
Where Scro fits
Scro draws the four beats as a cartoon or a paper-cutout on one wooden board and keeps one idea. The first 3 seconds show one big hook title in the spoken language, unless on-screen text is off. Use at most one arrow, leave no blank grey strip, and approve the stills before motion. Approve the four stills, keep one idea, and move the paper after the policy stays singular. The first three seconds show the hook in the spoken language while the narrator says an order placed today leaves in the morning. A second policy or a grey strip is rejected before posting. If the voice sounds real, the caption says it is AI.
Explain one policy. Finished samples are on the examples page.
Related: Camera at Counter Height.