Explain a Gift Card in a Cartoon
Four beats explain the gift card. The card stays blank. A cartoon on one wooden board is a drawing, not a customer.
Explain a gift card in four beats, and keep the card blank. Hearth Bakery's cartoon shows a blank card on one wooden board: the hook, the card itself, the handoff at the counter, and the card waiting for the guest. There is no value printed, no logo, and no shop name on the card. The figure, if you draw one, is a cartoon or a paper-cutout, not a real person and not a photo of a customer. One idea. The first three seconds carry one big hook title in the spoken language, unless on-screen text is off. At most one arrow. No blank grey strip. Approve the stills before motion. Four beats, and the card stays blank the whole way. Hook that a gift card is at the counter, show the blank card, draw a paper handoff, and leave the card in a plain envelope. The first three seconds show one English hook on the wooden board while the narrator says a gift card is at the counter. A printed value, a logo, or a real customer's face is rejected before posting. One idea, fifteen to forty-five seconds, and the figures stay drawings.
Four beats, one card
Beat one is the hook: a gift card is at the counter. Beat two shows the blank card. Beat three shows it handed across the counter as a paper shape. Beat four leaves the card in a plain envelope. Hearth Bakery does not add a second product. If the voiceover is English, the hook title is English and matches that first idea, unless on-screen text is off. Map the four beats before you draw, and keep this reel to the one card. Match the English hook to the English voice. The first three seconds show the hook while the narrator says a gift card is at the counter. A second product, or a title in another language, is the beat you reject. If on-screen text is off, the voice alone says that first idea.
The card has no mark
The drawn card is blank paper. A number, a crest, or the words of the shop name on the card are a reject. You are not inventing a logo to make the drawing look official. The shop name can be spoken or left to the caption of the post. The board stays wooden, with no grey strip and no second background. The drawn card is blank paper. Check it for a number or a crest, and keep the board wooden. The first three seconds show the blank cream card and the hook while the narrator says a gift card is at the counter. The shop name painted on the card, or a grey strip behind it, is refused before posting.
A drawing is not a person
Any clerk or guest in the four beats is an original paper shape. Do not use a real customer's face, and do not treat the cartoon as a real staff member. At most one arrow points at the card. Approve each still, including the blank face of the card, before the paper moves. A practical cut fits in fifteen to forty-five seconds. Any clerk or guest is an original paper shape. Point at most one arrow at the card, and approve the blank face of the card before motion. The first three seconds show the card while the narrator says it is at the counter. A real customer's face, or a photograph of staff, is the still you throw out.
A worked example
Hearth Bakery's paper-cutout reel uses four beats on one wooden board. The English hook says a gift card is at the counter. The card is blank cream paper. A simple paper handoff follows, then the card rests in an envelope. No logo appears. The figures are drawings, not customers. Stills are approved before motion. Hook, blank card, paper handoff, envelope. The first three seconds show the English hook while the narrator says a gift card is at the counter. A numbered card is rejected before posting. The figures are drawings, and the stills are approved before the paper moves.
Before you post
- The card is blank.
- Four beats serve one idea.
- No real person's face is used.
Where Scro fits
Scro explains the card as a cartoon or a paper-cutout on one wooden board, with one idea. The first 3 seconds show one big hook title in the spoken language, unless on-screen text is off. Use at most one arrow, leave no blank grey strip, and approve the stills before motion. Approve the blank card, keep one idea on the board, and move the paper after that. The first three seconds show the hook in the spoken language while the narrator says a gift card is at the counter. A logo or a grey strip is rejected before posting. If the voice sounds real, the caption says it is AI.
Draw a blank gift card. Finished samples are on the examples page.
Related: The Host in One Red Knit.