Blank Gift Tag, Words in Caption
Leave the gift tag blank. The model should not paint letters. Type the words in the caption instead.
The gift tag in the still stays blank. The model must not paint letters, numbers, or a logo on the card, the ribbon, or the paper. Anything you need read, including the shop name and the offer, is typed in the caption by you. A generated word on a tag is almost never your real mark, and it is hard to correct once the picture moves. One product, one blank tag, the offer spoken in the reel. Place caption text in the upper middle so it does not cover the tag you worked to keep clean. Call the tag unmarked paper, shoot until the card is blank, and only then type the shop name and the offer in the caption. One product, in a practical reel of 15–45 seconds. The first 3 seconds show the kraft tag with no strokes and say the offer you are running. Reject a to-and-from, a monogram, a smudge that could be writing, or a pile of extra tags. If the voice could be mistaken for a real person, the caption must say it is AI, and the platform label stays visible.
Describe the tag as blank
Say that the tag is unmarked paper. Do not add a to-and-from, a monogram, or a festive word in the picture description. Those requests are how letters appear. If a stroke shows up that could be read as writing, reject the still. A smudge is already too close. Leave to-and-from, monograms, and festive words out of the picture description, then inspect the card. The first 3 seconds show blank paper and say the offer. Reject the smallest stroke that could be read as a letter before you post.
Type the words yourself
The caption holds the shop name and the offer you are actually running. You can proofread a caption. You cannot reliably proofread paint. Keep the spoken line and the caption in agreement. The upper middle is the safe zone, clear of the bow and the tag. Proofread the caption against the spoken offer, and park those words in the upper middle so they do not cover the tag. In the first 3 seconds the tag stays clean while the voice says the offer. Do not post paint you hoped was your name.
One product, one card
A pile of tags invites a pile of invented writing. Hang one blank tag on one gift. The first 3 seconds should show that clean card so you can see the failure if it happens. Export the vertical frame with the tag still readable as blank paper, not as a tiny logo you hope nobody zooms. Hang one card on one gift and keep it readable as blank paper in the vertical frame. In the first 3 seconds, viewers see that single card and hear the offer. Throw out a stack of tags or a tiny logo you would only notice if you zoomed.
A worked example
A soap maker wraps one gift box and hangs a plain kraft tag. The still shows no letters on the tag or the paper. The caption, typed afterward, carries the shop name and the offer the shop is running. A version where the tag grew a fake initial is rejected before it is posted. Wrap the one box, hang the plain kraft tag, and reject the version that grew a fake initial. The first 3 seconds show the unmarked tag and say the offer the soap shop is running. One product, 15–45 seconds. If the voice could pass for a real person, the caption says it is AI, and the shop name is typed, not painted.
Before you post
- Keep the tag free of letters.
- Reject any still that grows writing.
- Type the shop name and the offer in the caption.
Where Scro fits
Scro's product reel is one product with a blank label and no invented logo. Say the offer in the video, and put the shop name in the caption rather than on the tag. Export 9:16 with the blank card still visible. Export 9:16 with the blank card still visible. The first 3 seconds show that tag and say the offer. Reject writing on the card. Put the shop name in the caption. If the voice could be mistaken for a real person, the caption says it is AI.
Leave the tag blank. Finished samples are on the examples page.
Related: Last Shipping Day in One Sentence.