Introducing Shipcraft: Distribution Playbooks, Outreach CRM, and MRR Tracking for Product Teams
Shipcraft is a distribution app for product teams — growth playbooks, market signals, outreach CRM, content calendar, and MRR tracking in one place.
Introducing Shipcraft: Distribution Playbooks, Outreach CRM, and MRR Tracking for Product Teams
Building is only half the job — distribution is the other half. Shipcraft is a distribution app for product teams: find people describing your problem, run matched growth playbooks, track outreach, and watch MRR — in one place.
Shipcraft sits in the indie / SaaS growth-ops layer for founders who need a daily distribution system rather than another generic CRM.
What Shipcraft does
Distribution workflow for product builders:
- Diagnostic quiz that matches you with proven growth playbooks
- Growth playbooks with step-by-step tasks (more unlocked on Pro)
- AI Daily Prioritizer — a short list of distribution tasks each morning
- Free outreach CRM with unlimited contacts
- MRR and MAU trackers with milestone celebrations
- Content calendar / daily pulse and public devlog for build-in-public
- Market-signal feed to find people describing your problem
- Partner posture — public partners page for reciprocal / link relationships
Explore:
Who it is for
Indie hackers, product teams, and early SaaS founders who need a lightweight distribution system — playbooks + outreach + revenue tracking — without enterprise marketing suites.
Where it fits in a content stack
Shipcraft owns find audience → outreach → track revenue. Video and explainer tools create assets; Shipcraft runs the distribution loop that gets those assets in front of the right people.
Why it matters now
In 2026, many builders ship products faster than they ship distribution habits. A matched playbook plus daily prioritizer reduces “post randomly and hope” growth.
How creators typically use Shipcraft
Take the diagnostic, pick a playbook, log outreach contacts in the CRM, ship a public devlog update, and check MRR milestones weekly.
Quick tips if you try Shipcraft
- Finish the diagnostic honestly — playbook match quality depends on it.
- Use the daily prioritizer as a short list, not a guilt backlog.
- Log outreach outcomes so the CRM becomes learning, not a graveyard.
- Publish a public devlog if build-in-public is part of your distribution bet.
- Check the partners page if you swap resource links with complementary tools.
Soft close — related tool
If you also need concept → storyboard → animated or whiteboard explainer / Reels (not talking-avatar presenters), see Scro Explainer. Scro (by NOVAX) is built around approving an AI storyboard before you render — useful when the job is teaching a process, not finishing filmed footage or running growth ops. Keep Shipcraft as the focus of this intro; Scro is only a related option for storyboard-first explainers.