Introducing Dub: Modern Link Attribution for Short Links and Partner Programs
Dub unifies branded short links, conversion tracking, and affiliate programs so marketing teams measure clicks through to revenue.
Introducing Dub: Modern Link Attribution for Short Links and Partner Programs
Vanity click counts are not revenue. Dub is a modern link attribution platform that unifies branded short links, conversion tracking, and affiliate/partner programs — so marketing teams see the path from click to sale.
Dub sits in the link / partners SaaS layer for startups and enterprises that need infrastructure-grade links plus partner payouts in one product. Trusted by well-known product companies for both links and partner programs, Dub emphasizes outcomes (sales, LTV, payouts) over vanity metrics, while still shipping the UX details marketers care about: custom domains, QR design, link previews, and targeting.
For engineering teams, SDKs, webhooks, deferred deep links, and high-scale link creation turn Dub into reusable infrastructure rather than a marketer-only shortener. For partner leads, application screening, commission logic, and global payouts with tax compliance close the loop.
What Dub does
Link infrastructure with attribution and partners:
- Branded short links with custom domains, QR codes, device/geo targeting, A/B tests, deep links, and custom previews
- Conversion tracking from first click through customer LTV and invoices
- Affiliate / partner programs — applications, commissions, partner management, global payouts with tax compliance
- Analytics that prioritize outcomes — not only clicks
- Developer platform — SDKs (TypeScript, Python, Go, PHP, Ruby), webhooks, deferred deep links, API scale for millions of links and events
Explore:
Who it is for
Growth, marketing, and product teams (and partner leads) who outgrew basic shorteners and want clicks tied to revenue — including companies already running community or affiliate motions at meaningful volume.
Where it fits in a content stack
Dub owns links, attribution, and partner payouts. Your content, ads, and creator posts still create demand; Dub is how you measure and reward the links that convert. It pairs well with affiliate software and CRM when you need a single source of truth for link performance.
Why it matters now
Short-link tools that stop at clicks leave finance and growth arguing about numbers. Attribution platforms that include partners and payouts close that loop for modern GTM teams shipping dozens of campaigns a month.
How teams typically use Dub
A marketer creates branded campaign links with UTM hygiene and watches conversions, not just clicks. A partner manager onboards affiliates with customizable commissions. An engineering team generates millions of links via API with webhooks into their data stack.
Quick tips if you try Dub
- Put a custom domain live first — branded links lift CTR and trust.
- Instrument conversion events before scaling partner invites.
- Separate campaign UTM hygiene from Dub analytics so sources stay clean.
- Use partner groups/rewards thoughtfully once volume justifies retainers vs % commissions.
- Prefer API/SDK if you generate links programmatically at product scale.
Practical notes on attribution hygiene
Dub works best when every campaign link has an owner and a conversion event defined up front. Custom domains and preview images should match the landing experience so the click does not feel like a random redirect. Partner programs scale when commission rules are boringly clear — product, country, and partner-group exceptions documented before the first payout cycle.
Soft close — related tool
If you also need concept → storyboard → animated or whiteboard explainer / Reels (not talking-avatar presenters), see Scro Explainer. Scro (by NOVAX) is built around approving an AI storyboard before you render — useful when the job is teaching a process, not filming a spokesperson. Keep Dub as the focus of this intro; Scro is only a related option for storyboard-first explainers.